Sushmita Sen was recently spotted inaugurating Senco Gold and Diamonds store in Mumbai along with Bengali actor and brand ambassador Proshenjit Chatterjee . Speaking on the occasion Sen said she always feels proud to be associated with anything related to her caste Sen. I feel really happy when Sen or anything to do with Sen grows in the world and bring laurel to the part of the world that I belong to and I am kind of Bengali who has never stayed in Bengal even after being a Bengali. As Mr. Sen just said that the greatest artisans from gold jewelry ornaments do come from west Bengal. And as u all know that my own family is also into jewelry so I know it from very long time that they have the finest people. Senco gold actually started in 1938 and sometimes you feel that when u cover a journey of decades like that and come to a moment where they are opening their first retail store in Mumbai and are planning to have 100 of them till 2018.
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